Natural Language Processing

Discover tools and techniques to leverage Natural Language Processing (NLP) in marketing. 

This is part of a four-part series highlighting work selected for presentation by Walmart technologists at the 2023 Grace Hopper Conference. This article includes insights from Walmart NLP experts Brenda Zhang, Dikla Karty, Setu Shah and Deepa Mohan.

Technology today is not just advancing, it is accelerating. And nowhere has this been more evident than in the seemingly overnight adoption of ChatGPT, a Large Language Model (LLM) that can answer complex queries in a matter of seconds. LLMs are a game changer in the world of artificial intelligence, as well as marketing. Marketers are finding immense value in using advanced Natural Language Processing (NLP) techniques for a myriad of applications. But what is it, really? And how can marketers use this technology?