What is a Backlink?
A backlink is a link from one website to another. When Bunity links to your website from your business listing, that’s a backlink pointing to your site.
DoFollow vs NoFollow
There are two types of backlinks:
- DoFollow - tells search engines to follow the link and pass authority (also called “link juice”) to your website. This helps improve your search rankings.
- NoFollow - tells search engines to ignore the link for ranking purposes. It still drives traffic but doesn’t help your SEO.
Most business directories only provide nofollow links. Bunity provides a verified dofollow backlink with every claimed listing.
Why DoFollow Backlinks Matter
Search engines like Google use backlinks as a ranking signal. When a trusted website links to yours with a dofollow link, it signals to Google that your site is credible and worth ranking higher.
The more quality dofollow backlinks your website has, the stronger your domain authority becomes, and the higher you tend to rank in search results.
How to Get Your DoFollow Backlink
- Claim your listing on Bunity ($3 one-time fee)
- Add your website URL in your business profile
- Your dofollow backlink is immediately active
The link appears on your public listing page and is visible to search engines. You can verify it by viewing the page source and checking for your website URL without a rel="nofollow" attribute.
Maximizing Your Backlink Value
- Use your main domain - link to your homepage or most important page
- Keep it consistent - use the same URL format across all directories (with or without www)
- Complete your profile - a full listing with description, photos, and categories gives the backlink more context