Nikki Smith Designs

Nikki Smith Jewelry is a Dallas-born brand that blends modern style with everyday functionality. Launched in 2014 by Nikki Smith, the brand began when she couldn’t find affordable, stylish jewelry that could handle daily wear. She took matters into her own hands, designing simple, elegant pieces that quickly caught attention at local markets and pop-ups. Her focus on quality materials and accessible pricing helped turn a small idea into a growing business with a loyal following.

Today, Nikki Smith Jewelry is known for its clean, minimal aesthetic and durable construction, featuring waterproof, tarnish-resistant designs made from gold-filled and stainless steel metals. The collection includes everything from layered necklaces and subtle rings to permanent welded bracelets, offered in their Dallas retail shops and through hundreds of boutiques across the country. Each piece is made to move with you—effortlessly stylish, affordable, and built to last.