MarketStar

MarketStar: The Specialist-Led, AI-Enabled B2B Sales Partner  

MarketStar is a Sales-as-a-Service® pioneer and recognized as a Leader in Everest Group’s 2025 B2B Sales Services PEAK Matrix®. The company brings nearly 40 years of experience helping global B2B enterprises drive scalable, predictable growth through people-led, AI-enabled sales delivery across global regions. 

Headquartered in Ogden, Utah, and operating in more than 90 countries, MarketStar unifies specialist-led talent and diversified global delivery to support end-to-end sales lifecycle motions. Its structured operating approach enables organizations to guide demand, advance opportunities, and sustain consistent execution while maintaining control, visibility, and strategic oversight. 

Power Every Stage of the Sales Lifecycle with Sales-as-a-Service® 

MarketStar’s Sales-as-a-Service® model combines Actual Intelligence and AI to shape strategy, build pipeline, and strengthen customer relationships across regions and segments. The following lifecycle capabilities demonstrate how the model delivers disciplined, consistent execution: 

• - Sales Planning & GTM Strategy: Define market segments, refine ICPs, and design GTM plans through structured analysis and revenue modeling to align sales investments with priority growth opportunities. 

• - Pipeline Development & Lead Qualification: Generate and qualify leads through targeted outreach, tailored nurturing, and disciplined opportunity management to build a strong, conversion-ready pipeline. 

• - Customer Acquisition & Sales Execution: Engage prospects and progress opportunities using full-cycle inside sales workflows to drive predictable new-business conversion across segments. 

• - Channel Sales & Partner Ecosystem Growth: Expand indirect revenue by sourcing, onboarding, and enabling partners through forecasting, incentives, and co-selling support that elevate channel performance. 

• - Account Management & Lifecycle Growth: Increase retention and account value by managing relationships, shaping renewals, and executing cross-sell and upsell strategies informed by proactive health monitoring. 

• - Customer Success & After-Sales Support: Strengthen customer satisfaction by guiding onboarding, adoption, issue resolution, and escalation management supported by structured feedback loops that reduce churn. 

• - Sales Operations & Revenue Enablement: Improve consistency and productivity by supporting forecasting, governing CRM workflows, and delivering reporting, training, and guided-selling resources across teams. 
  
  

Deep Industry Expertise Across High-Growth Industries 

MarketStar brings deep vertical fluency across technology-driven industries, applying deep domain expertise, structured operating approaches, and regionally fluent teams to meet the unique demands of each market and evolving customer needs. Industries served include: 

• - Software & SaaS – Inside sales, renewals, onboarding, and account expansion. 

• - IT Services & Solutions – Technical enablement, implementation support, and lifecycle management. 

• - AdTech & MarTech – Publisher acquisition, ad sales, and monetization strategy. 

• - FinTech – Sales execution and partner growth for digital finance solutions. 

• - Semiconductors – Sales execution and channel growth for clients like AMD and Intel. 

• - Cybersecurity – Solution selling, adoption enablement, and customer retention. 

• - Cloud Infrastructure – GTM acceleration for cloud, storage, and networking. 

• - eCommerce & Marketplaces – Seller acquisition, onboarding, and growth enablement. 

• - Telecommunications – Sales execution for broadband, wireless, and infrastructure. 

• - Manufacturing & Hardware – Modernized sales operations and partner ecosystems. 

• - HealthTech – Acquisition, onboarding, and lifecycle growth for healthcare tech. 

AI-Powered Infrastructure for Modern Revenue Teams 

MarketStar programs operate on a modern technology foundation designed to uphold delivery standards, streamline daily workflows, and maintain alignment across global teams. These integrated systems reinforce consistency, support effective enablement, and strengthen operational rigor throughout sales programs. 

• - Nytro.ai — MarketStar’s proprietary AI platform that provides real-time coaching, skill development, and message consistency to support sellers across global programs. 

• - Scriptly, AIMTrack & Integrated Tooling — AI-enhanced automation, workflow orchestration, and conversation intelligence that improve efficiency and support disciplined delivery across sales motions. 

• - Performance Intelligence — Unified analytics that link activity to outcomes, giving organizations visibility into trends, KPIs, and levers that shape commercial impact. 
  
  

Global Delivery Network with Regional Depth 

MarketStar operates a distributed delivery network with hubs in the United States, Ireland, Bulgaria, India, and the Philippines, supporting sales programs that span EMEA, APAC, and LATAM. Regional teams bring cultural awareness and language proficiency that reflect local buyer expectations while operating within unified frameworks that protect brand standards. Delivery methods adapt to market conditions, and all programs follow rigorously governed processes that uphold security, data protection, and regulatory requirements such as GDPR and CCPA.