Leal & Braz Pesquisas

QUALITATIVE: Recruitment: clinic, web interviews, panel, focus group; Moderation; Ethnographic profile and in-depth interviews; Mystery shopper.

QUANTITATIVE: Recall; Face to face (scheduled or spontaneous): intercept; free field, cluster; Interview by Internet or telephone; Mystery shopper; Auditing: fisical inventory and/or measurement at POS; Central location; Clinic; Tests: product, packaging or concept

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