Kawaiiki

Kawaiiki is a curated edit of kawaii clothing and pastel-goth style—including kawaii

goth and cult favorites like the virgin killer sweater. We mix soft pastels with

a touch of edge: cozy hoodies, statement sweaters, playful dresses, and cute accessories

that spark joy every day. Everything is handpicked for comfort, quality, and personality,

so you can build an aesthetic that truly feels like you. Whether you’re going full Harajuku

or just adding a pop of cute, Kawaiiki keeps it wearable and uniquely yours.